Modular - The Pinker Tones


I’ll be blunt, commercial radio programmers (even those who program supposed ‘alternative stations’), are among the most insecure people on the planet. They will tell you straight to your face that their ‘core audience’ (listeners most loyal to the station) are so fragile and fickle that they will drop you like a bad transmission if you hit them with something different from what they’re used to hearing. If you tune in regularly and you find that kind of thinking perfectly reasonable and not in any way an insult to your intelligence, than stop reading here. You’re obviously not ready for the Pinker Tones. Programmers’ first argument against global music is inevitably language, which is truly ironic. We send our kids to French or Spanish immersion schools, watch foreign movies but we have no tolerance for music in a language other than English. The reason for my kvetching is that Modular, the new album by the Barcelona electro-pop duo of Professor Manso and Mr. Furia (The Pinker Tones) should be enjoying wide-spread airplay. It’s one of the strongest, most fun-loving and infinitely crafty releases of the year. There is seemingly no end to how many hooks the pair can cram into their compositions, no limit to their playful creativity. And, as if to prove my argument, the album’s sprinkling of English tracks are among the most endearing. Opening Tokyo, a classic piece of ‘80’s style synth-pop, the vocoder sings, “Eating sushi, drinking tea, reading manga, making origami, climbing Fuji, sleeping tatami, dreaming Godzilla, driving Kawasaki.” Or, how about this bit of creative genius; every recording artist fills the last page of their liner booklet with a litany of thanks to God, friends and “if we missed you, you know you are.” The Pinker Tones close Modular by packaging all their shout outs into a song called Friends with the recurring chorus, “They say you judge a man by his foes and by his friends. My foes are few and dull, but you can find friends of mine all over the world.” Hopefully, Modular makes The Pinker Tones a s&$t-load of new ones.